Only listen to 96.9 the Cloud if you’re comfortable forming a new healthy habit.
Now entering our 6th year KKCL is a family owned Community Radio Station in Golden, Colorado.
This user guide will allow you to find out more about advertising in the Cloud.
Here are some Frequently Asked Questions about advertising in the Cloud.
Is the Cloud only online?
No, we’re an actual FM radio station!
96.9 the Cloud broadcasts from Look Out Mountain in Golden with the highest quality FM stereo transmission technology available from Apple Music’s new Dolby Atmos.
The Cloud is heard 24/7 on 96.9 FM Radio in Jefferson County in the dark green shaded areas of Golden, Applewood, Wheat Ridge, Old Town Arvada and most of Lakewood. And, soon in Downtown Denver and The Pearl Street Mall in Boulder.
How much does it cost to advertise in the Cloud?
The Cloud has developed a very simple and affordable way for small business to advertise daily in the Cloud.
Our 2021 base ad program is only $100 a month for (3) three :15 second daily ads both on the radio and online (billed 5 months in advance via Square) while supply lasts.
This is a very popular DIY ad program for small business and is free to area non-profits.
This also includes use of our digital “click-through” assets online.
However, our most popular ad program features ten (10) scheduled ads daily, a Cloud Podcast from your business, a feature online and ad signage on The Cloud Beetle.
This package requires a $5000.00 annual investment (billed quarterly via Square).
Why is the Cloud so affordably priced?!?
Our affordability is a product of the cloud technology we developed to deliver a superior product at a minimal cost and we pass that savings onto our over 200 fiercely loyal daily advertisers.
All our resources go into expanding our technology, audience coverage area and the content you hear in every ad and special feature in the Cloud.
Now in our sixth year, Cloud Classics with Mike Casey air daily and are sponsored by Ruff’s BBQ Shoppe in Applewood.
How many listeners does the Cloud have?
The radio station reaches over 100-thousand listeners every day in Jefferson County.
The Cloud employs periodic people meter technology to accurately “count” the number of radios tuned to 96.9 FM.
To date, over 2.5 million listeners have tuned into the Cloud since we signed on the air in 2015.
In marketing terms, an audio message in the Cloud reaches more listeners in a single day than all of the local newspaper publications combined.
What is the Cloud’s target demographic?
Our primary audience are Adults over the age of 30.
The Cloud has evolved into a unique Soft Rock, w/Less Talk music blend combining both new music discoveries with alternative and classic rock from the 1960’s all the way up to today.
How many users listen to the Cloud online?
The Cloud stream is enjoyed by over 3000 streamers every hour.
In fact, over 80 percent of our streaming audience lives in Denver County and the most listened to hours are throughout the work-day well into the evening.
The Cloud is available from our mobile app, TuneIn, Sonos, Google Play, Apple Music and Alexa. Most of our streaming audience are desktop PC (or Mac) users in The Denver-Boulder Radio Market.
This is a tremendous value benefit for the Cloud’s geo-fenced ad partner “click-through” digital assets from our main player.
Does the Cloud Podcast?
Yes, the Cloud podcasts air daily and live on-demand. These features have become one of our most popular assets to showcase a small business and non-profits.
Podcasting in the Cloud is a premium service.
How do I contact the Cloud?
I always suggest you spend some time listening to the Cloud first.
Especially on the radio.
It’s important to make sure you like our unique sound, feel we’re a good fit for your business and that you understand our target radio coverage area from Golden.
Then, after we safely connect, it’s important too that we make a healthy connection to do some good business together.
The world is no longer just business as usual, but better business with a partner you can trust.
I’ve been building successful radio brands here in Colorado, The Northern California Coast and The Eastern Seaboard since 1975 with one simple credo: Make radio obvious, attractive, easy and satisfying.
Hope to hear from you soon!
Chuck Lontine – Owner + Creator