Snap, Crackle & Shop.

(Arvada, Colorado): The Cereal Box in Olde Town Arvada is a very special and charming place. In fact, it could be described as a Special K and Lucky Charmed place! Lori Hofer and Michael Emmerson are the founders of a remarkable new find in Olde Town.

It’s bright and colorful. The Cereal Box is something to experience for children of all ages. The Cloud discovered The Cereal Box on its fourth day of business. It is a wonderful discovery. There’s a unique selection of toys and lots of perfectly chilled whole milk and tasty bowls of Americas favorite breakfast: Cereal!

In his own words Michael chatted in the Cloud this week.

What inspired you two to open a restaurant committed to well, Fruit Loops?

We opened The Cereal Box for nothing more than a smile. We just wanted to do something that makes us feel good everyday. The cereal aisle always made me smile. The smell is amazing and the package design is some of the best in the biz. Cereal brings back so many memories for people. Nostalgia is a huge part of The Cereal Box. Cereal and Saturday morning cartoons and of course toys.

Who would not want to work in a cereal box?

 

What inspires you personally?

Good people. Great friends. My amazing family and the support that got us to this point and beyond.

Tell us please about you both. Prior to The Cereal Box, what did you both do?

I was born in Carlisle, Cumbria in the United Kingdom. I’m an artist, designer, husband and father. Before The Cereal Box I was with The Interger Group in Lakewood for over a decade, as creative director focusing on designs for the MillerCoors Brewing Company. Lori is from Atlanta. She’s an experienced manager with a focus on operations, workflow process development and financial management. She was also a vice president of operations at Support 1 in Golden and she also was a manager of client services at Interger.

The Cereal Box is located in Olde Town Arvada at 5709 Olde Wadsworth Blvd at a location that used to be of all things? A Yoga Studio.